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February

Ecommerce Platforms: the Good and the Bad

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Ecommerce platforms; your left hand when it comes to taking your sales online. There are dozens of platforms that offer this service to us, but each one of them has their pros and cons depending on what your actual focus might be. Keep reading this article to find out what these are, and which platform should you choose in order to save tons of money, spare yourself usage problems, and have a successful online business.

 

1. Prestashop:

Pros:

  • For small or medium businesses.
  • Easy to install, learn and manage.
  • Works very good in shared servers.
  • Has a lot of free professional looking templates that work in any mobile device.
  • The price for a Prestashop programmer is about 40$ per hour and there are many available.
  • Multilingual.
  • Makes natural SEO positioning easier
  • Allows ERPs.

 

 

Cons:

  • The best modules aren’t free.
  • Doesn’t work much when you have an extensive catalogue.
  • The multi store doesn’t work.
  • Their product file is very simple.
  • Some POS terminals fail, so you will have to hire a programmer to fix this.

 

2. Opencart:

 

Pros:

  • Very simple.
  • Has an open source code.
  • Ideal for beginners.
  • Easy to learn and manage.
  • Ideal for medium businesses.
  • Allows many forms of payment.
  • Has a lot of modules.
  • Offers opinions about products.

 

 

Cons:

  • Doesn’t have pro templates.
  • Very hard to personalize.
  • Has a hard time recognizing  different countries’ taxes.
  • Very bad translations.
  • Vulnerable to foreign attacks; not too safe.

 

3. Shopify:

shopify

 

Pros:

  • Amazing for small businesses.
  • Ecommerce specialized software.
  • Ideal for internationalizing businesses.
  • Super easy to set up.
  • No need to buy a server as Shopify is a software in the cloud.
  • Has very professional and aesthetical templates.

 

 

Cons:

  • You can’t change or modify the code without paying.
  • You will have to pay to have more functions, such as some payment methods, etc.
  • Unless you are to sell in the United States, the SEO positioning is the worst.
  • Servers are in the United States.
  • Has small catalogues.
  • Doesn’t have a multistore.
  • Has bad translations.

 

4.Magento:

Pros:

  • Ideal for big projects.
  • Multilingual and multi currency.
  • Ideal for multi stores.
  • Allows many methods of payment and they all work perfectly.
  • Ecommerce native software; has amazing modules.
  • You get many modules by default.
  • Has many free templates.
  • Allows ERPs.
  • Amazing SEO positioning.
  • You can create a very complete and personalized file.
  • Very stable.
  • Has amazing visibility in mobile devices.
  • Very safe, everything is kept completely private.

 

 

Cons:

  • Not advised to install in shared servers. You will need to get a dedicated one or VPS, which will be more than 180$.
  • Has a very complicated administration panel.
  • A Magento programmer costs around 60$
  • Even though it’s an open code system, it has a high level of structured programming, so it can get hard to personalize. For this, you’ll have to hire expensive programmers who can take a long time doing this.
  • It’s very hard to learn and handle, so pretty much everything must be done by a professional.
  • It’s very heavy and hard to download.
  • It takes time to develop a store.

 

Now that we have pretty much laid the good and the bad of the best platforms on the table, I’m sure that, depending on your interest and approach, you’ll be able to choose the best one there is and become extremely successful with it!